Case Studies and Testimonials

Case Study 1 - Racket Up Squash Academy

When Niall, managing director of Racket Up Squash Academy became my client, he wanted to develop a micro-enterprise into a squash academy and business.  He needed help to structure his vision, so it could become a growing, influencing company.  Over the months of us working together he has gone from strength to strength personally and as a business leader. A major decision for Niall was who to have on his board of directors. An evaluation of the key roles, responsibilities and their requirement was carried out. Specific family members were appointed, given their experience and interests - in readiness for the growth the business expected to experience.

Racket Up Squash Academy has been launched and trademarked; the business now has a strong management team.  Niall is becoming influential in the Squash world as ranked players participate in the tournaments he organises, and wear his branded products.  He has attracted sponsorship offers and is looking forward to expansion next year. 

Niall's testimonial: "Having been recommended the services of DALE Coaching via the Havering Enterprise Nation, Jacqueline has helped develop Racket Up from a squash academy into a fully functioning business. Her mission statement – “To encourage you to be progressive in approach to your own personal development and growth, and help you capture opportunities that will change your limiting habits” could not be more accurate. For any SME’s and leaders eager to grow their business, look no further."

Case Study 2 - Passione Italiana

Alex’s niche business - Passione Italiana - was already experiencing success, though back-office activities relied heavily on his presence.  The need was in the areas of development and expansion.  Questions included ‘What could be delegated?’, ‘How to effectively communicate his vision?’, ‘The collaborations that would best fit his business model’, ‘Be exclusive or available to all?’.   

Today participants experience his guiding principle - that they should be well-looked after - as processes have been honed and delegated.  Collaborators who share his passion and ethos have been on-boarded, delivering with the same care and attention Alex would personally provide. Back-office management was delegated to a trusted family member, freeing Alex to build on the strategies he had in place, and focus on business growth. The business has expanded its offer for those who want to mix travel and language development experiences, or simply learn about the culture.

Alex’s testimonial:  "I know my situation is not simple as my business is not conventional. Jacqueline helped me look at my business with a fresh pair of eyes. She gave me some good advice and suggestions as well as constructive feedback on my website, for example.   There is still a lot for me to do, but I believe that Passione Italiana is on the way to becoming a great business."

Case Study 3 - Elijah

No longer feeling fulfilled Elijah had resigned his job in the banking sector, without a clear plan of what he would do next.  He wondered if joining his wife’s business could be the way to go.  His wife, who was a business client of mine suggested that he should become my client also in relation to his personal leadership needs.  

Having set clear boundaries around each relationship we were able to separately work together. 

The lack of a clear career plan was not Elijah’s only problem.  The marriage had become dysfunctional and Elijah could not see where it would head, except downwards; this was not what he wanted.  He admitted for the first time that he had lost sight of himself many years ago. 

As the coaching relationship developed he realised that before attempting to become business partners, the marital relationship had to be repaired.  The real priority however, was the work needed within himself.  With his personal goals established he was able to see the way forward and start to repair the marriage.

Today the spouses are together building the business, with both having clearly defined areas of responsibility.

Case Study 4 - Debbie

If someone had told me a single coaching conversation could change my life I would have said it's impossible.  But it did.  Even though I wanted to eat more healthily I thought I couldn't give up white bread.  Jacqueline challenged me about this, and I decided to try. Not only was I able to cut down on quantity, I exchange it for brown. My family did as well.  We felt and became healthier.

That conversation also helped me change my career. I thought if I can give up white bread I can do anything.  I changed my job for something much better, which gave me more freedom and improved my family's lifestyle.

Thank you Jacqueline for helping me to see that I could make lasting changes to my life. 


Contact Jacqueline to find out more